What is localization?

Localization refers to the process of taking a product – typically a website or digital platform – and adapting it completely to a new region for the consumption of its local community. A localized end product should appear as if it was originally created in the target culture, for the target culture.

Localization captures cultural nuances. It takes into consideration regional humor, ironies, and customs, along with legal and linguistic demands.

Localization services for websites, apps, video games, and other digital platforms should be provided by a professional localization company. To accurately adapt to the legal, cultural, and formatting needs of a new region, the localization professionals in charge must be properly trained and certified.

Our network of localization specialists is distributed around the world, so we pair you with an expert native to the culture you are targeting. Plus, we always deliver localized products that your new audience not only understands, but appreciates.